To understand what is SEO content, you first need to understand what is SEO and the main purpose of it.
What Is SEO & How It Works?
SEO stands for search engine optimization and refers to the process of creating and optimizing content for a website. In other words, it’s the process of improving your organic(non-paid) search ranking to make it easy to be found via search engines like Google.
For example, when someone types “Santorini hotel” into Google, they’re likely looking for a room to stay. If you have a website of hotel or apartment in Santorini, you’d want people to find it. The higher your site ranks, the more visibility it gets. The more visibility it gets, the more likely you are to attract customers to your business.
What Is The Most Important SEO Factor?
There are a lot of technical SEO factors – website architecture, speed, title and header tags, image alt-text, and so on.
However, the most important of SEO is high-quality, unique and optimized content (SEO content). Google evaluates your content quality. If your content is not relevant and not valuable, then you can’t expect high rankings. If your website content is good, the rest of SEO will be much easier.
What high-quality, optimized content means?
Here are some most important things to remember when writing content for your website:
- Include your target keywords in URLs, page titles, H1 headings, meta descriptions, and alt attributes. These factors tell Google that your site is relevant and helps it rank.
- Keywords are important, but context matters more. Google scans the context and look for related secondary keywords. So by adding secondary keywords, it’s more likely to rank higher in search engines. For example, using your primary keyword “Santorini hotel” you might want to consider adding secondary keywords such as “private pool in Santorini”, “book your suite in Santorini”, “Santorini caldera view”, and so forth.
- Length matters, but relevance matters more. Google says: “The amount of content necessary for the page to be satisfying depends on the topic and purpose of the page.”
To conclude, SEO content writing is a very important factor of the on-page SEO process. The basic goal is to give users the content that is more relevant to them and increase your presence in online search results.
Don’t worry, if some of the above concepts are difficult to understand, our writers and editors will help you to produce quality and SEO-friendly content that ranks higher in search engine results.